Here's an expanded and comprehensive month-by-month retail shopping event calendar for 2024, designed to guide online shop owners in maximizing their sales opportunities throughout the year.
January: A Fit & Fresh Start for Ecommerce
January marks a prime opportunity for online shoppers and sellers alike. Post-holiday sales attract savvy shoppers eager to spend their Christmas money and redeem gift cards. Take advantage of this by introducing your brand to new customers. Additionally, align your marketing with popular New Year's resolutions like Veganuary, Dry January and fitness related resolutions to cater to a health-conscious audience.
January 2024 Key Dates:
- 1st January – New Year’s Day
- 1st – 31st January – Ginuary
- 1st - 31st January - Walk your dog month
- 1st – 31st January – Veganuary
- 1st – 31st January – Dry January
- 6th January – National Shortbread Day
- 15th January – Blue Monday
- 15th January - Martin Luther King Day
- 21st January - World Religion Day
- 21st January - National Hug Day
- 25th January – Burns Night
- 26th January – Australia Day
- 27th January – Chocolate Cake Day
February: Love is in the Air for Shoppers
As New Year's resolutions wane, February brings opportunities for dreamers, lovers, and those with a sweet tooth. Capitalize on events like Valentine's Day and Chinese New Year to set your creativity free. Leverage promotions on top sellers to stimulate sales and engage your audience.
February 2024 Key Dates:
- 1st – 29th February – LGBT History Month
- 4th February – Yorkshire Pudding Day
- 4th February – World Cancer Day
- 5th February – World Nutella Day
- 9th February – National Pizza Day
- 10th February – Chinese New Year (Year of the Dragon)
- 11th February – Superbowl (American Football)
- 13th February – Pancake Day
- 13th February – Shrove Tuesday
- 14th February – Ash Wednesday
- 14th February – Valentine’s Day
- 15th February – Single's Awareness Day
- 17th February – Random Act of Kindness Day
March: Embrace Change and Spring into Action
March signals the transition from winter to spring. Use the change in mood to celebrate International Women’s Day, Mother’s Day, and Saint Patrick’s Day. Craft email campaigns to bring loyal customers back to your store, and add a touch of green and florals to your ads. It's an excellent time to engage shoppers with your products as they prepare for warmer days.
March 2024 Key Dates:
- 1st March – St David’s Day
- 7th March – World Book Day
- 8th March – International Women’s Day
- 10th March – Ramadan Start
- 10th March – Mother's Day
- 17th March – St Patrick’s Day
- 18th March – BAFTA’s
- 20th March – Spring starts
- 25th March - Holi (Hindu Festival of Color)
- 29th March – Good Friday
- 31st March – BST starts
- 31st March – Easter Sunday
April: Fuel Your Marketing with Sweet Temptations
With the consumption of sweet treats at its peak, April Fool’s Day provides an ideal opportunity for exciting discounts. Leverage the Easter season by marketing your products as gifts. Engage your audience with promotions that seem too good to be true and attract attention as shoppers prepare for Easter Sunday.
April 2024 Key Dates:
- 1st April – Easter Monday
- 1st April – April Fool’s Day
- 6th April – National Pajama Day
- 9th April – End of Ramadan
- 10th April – Siblings Day
- 11th April – National Pet Day
- 19th April – Bicycle Day
- 21st April – National Tea Day
- 22nd April – Earth Day
- 23rd April – St George’s Day
- 23rd April – National Email Day
May: Stir Up Sales with Summer Vibes
As temperatures rise, celebrate the return of summer feelings with World Cocktail Day. Alternatively, appeal to the bakers and send shoppers to the kitchen with promotions around World Baking or National Biscuit Day. Tailor your marketing to fit the evolving preferences of your diverse customer base.
May 2024 Key Dates:
- 1st May - 31st May - Mental Health Awareness Month
- 4th May – Star Wars Day
- 6th May – Early May Bank Holiday
- 7th May – National Tourism Day
- 7th May – National Teacher Day
- 11th May – National Eat What You Want Day
- 13th May – World Cocktail Day
- 19th May – World Baking Day
- 25th May – National Wine Day
- 27th May – Spring Bank Holiday
- 28th May – Amnesty International Day
- 29th May – National Biscuit Day
- 31st May – National Smile Day
June: Summer Buzz and Celebrations Galore
June is a bustling month with numerous events to inspire your retail marketing. From World Gin Day to National Beer Day and Father’s Day, you have plenty of opportunities to fire up social media campaigns. Consider sponsoring your local pride community throughout Pride Month to build brand awareness and engagement.
June 2024 Key Dates:
- 1st June - 30th June - Pride Month
- 1st June – Global Day of Parents
- 1st June – Champion's League Final (Football)
- 10th June – World Gin Day
- 15th June – National Beer Day (UK)
- 16th June – Father’s Day (UK)
- 20th June – Summer Solstice
- 20th June – Summer Begins
- 21st June – International Day of Yoga
- 24th June – Midsummer’s Day
July: Strategic Planning in the Midst of Summer
While July may seem quieter, it's an opportune time to stock up on inventory and plan for the upcoming back-to-school season. Utilize events like World Chocolate Day or the start of school holidays to engage your customers with enticing sales campaigns.
July 2024 Key Dates:
- 3rd July – Wimbledon Starts (ends 16th July)
- 4th July – American Independence Day
- 6th July – Islamic New Year
- 7th July – World Chocolate Day
- 7th July – National Video Game Day
- 14th July – Bastille Day (France)
- 17th July – World Emoji Day
- 24th July – Most School Holidays begin
- 30th July – International Day of Friendship
- 31st July – National Avocado Day
August: Niche Marketing for Summertime Shoppers
In August, as many people are in holiday mode, it's essential to be specific in targeting your audience. Events like Book Lovers Day, World Photo Day, and National Dog Day cater to distinct interests. Tailor your marketing to the relevant events that align with your brand. Towards the end of August is also a great time to start introducing a touch of orange and autumnal colors to your ads and campaigns.
August 2024 Key Dates:
- 2nd August – International Beer Day
- 5th August – Summer Bank Holiday (Scotland)
- 8th August – International Cat Day
- 9th August – Book Lovers Day
- 19th August – World Photography Day
- 19th August - Raksha Bandhan (Hindu Festival)
- 24th August – National Burger Day
- 26th August – National Dog Day
- 26th August – Summer Bank Holiday (England and Wales)
September: Back-to-School and Cosy Promotions
As shoppers return from holidays and kids go back to school, seize the opportunity to offer promotions and discounts. As coffee stores start to showcase their seasonal spiced drinks, then it's time to gear your promotions towards a more Autumn centric audience with "Fall" keywords.
September 2024 Key Dates:
- 1st September – Back to School (differs by school)
- 2nd September – Labour Day (US)
- 6th September – Read a Book Day
- 16th September – World Guacamole Day
- 17th September – Mid-Autumn Festival
- 21st September – International Day of Peace
- 22nd September – Autumn Begins
- 27th September – World Tourism Day
October: Spooky Sales and Seasonal Delights
October brings exciting sales opportunities for e-commerce sellers. Halloween is by far the biggest way to run effective discounts on seasonal products. This spooky celebration stands out as the prime opportunity to significantly boost sales and engage customers with irresistible offers.
October 2024 Key Dates:
- 1st – 31st October – Breast Cancer Awareness Month
- 1st – 31st October – Black History Month (UK)
- 1st – 31st October – Go Sober for October (Stoptober)
- 1st October – World Vegetarian Day
- 1st October – International Coffee Day
- 10th October – World Mental Health Day
- 16th October – World Food Day
- 25th October – World Pasta Day
- 26th October – National Pumpkin Day
- 29th October – National Cat Day
- 29th October – BST ends
- 31st October – Halloween
November: Black Friday & Cyber Monday
November is the time when the shorter days start to become more obvious. With Amazon leading the way for Black Friday sales towards the last 2 weeks of November, it's the time to ensure your inventory and sales plans are up-to-date. The week before Black Friday can be as busy as the day itself. Don't forget Cyber Monday, even if you don't sell tech products. These events are opportunities for significant discounts and promotions.
November 2024 Key Dates:
- 1st – 30th November – Movember (Men’s Health Awareness Month)
- 1st November – World Vegan Day
- 1st November – Diwali - Festival of Light (Hindu)
- 2nd November - Day of the Dead
- 5th November – Guy Fawkes Night
- 10th November – Remembrance Sunday
- 11th November – Single's Day
- 11th November – Remembrance Day
- 28th November –Thanksgiving (USA)
- 29th November – Black Friday
- 30th November – St Andrew’s Day
December: Closing the Year with Festive Sales
In December, demand remains high as everyone searches for Christmas gifts. Promote and discount your most giftable products with a clear lead-time promise to ensure customers understand when their orders will arrive in time for Christmas.
December 2024 Key Dates:
- 2nd December – Cyber Monday
- 4th December – National Cookie Day
- 13th December – Christmas Jumper Day
- 21st December – Winter Solstice (Shortest day of the year)
- 24th December – Christmas Eve
- 25th December – Christmas Day
- 26th December – Boxing Day
- 27th December – Bank Holiday
- 31st December – New Year’s Eve
Use this comprehensive e-commerce content calendar to strategically plan your marketing campaigns, delight your customers, and boost your sales throughout the year 2024. Stay ahead of the competition by aligning your brand with the diverse and exciting events that shape each month.
